Snapchat at it again

Watch out Facebook, Snapchat is also expanding its services. While Facebook is incorporating a mobile pay service, Snapchat announced its plans to introduce a music label in which it would promote its artists through the app. This seems to be a trend among social media brands – are they catching on to something?

In order to be the most popular and most successful social platform is it not enough to only offer one type of service? We saw Snapchat incorporate messaging and then came the addition of Snapchat Discover, offering a variety of news sources. How much further can this app expand?

Now with the announcement of a music label, Snapchat users will have to wait and see. Although this seems to be the direction these apps are moving in, it honestly concerns me. I understand the concept of convenience but there is also a reason I use several different apps for different purposes. I trust Facebook to be my go-to picture source, Spotify to stream music, and Snapchat to send disappearing photos. Even if there was one app with all of my favorite features combined, would I actually use it? Take the introduction of Snapchat messager for example. I have yet to actually use it to communicate with my friends. Why would I when I have so many other options to contact them? I don’t use Snapchat’s Discover as my news source, I generally rely on Twitter. The “inconvenience” of switching from app to app is not worth the risk of trusting one source to provide all of this information in one.

Despite my preferences, I have to face the reality that this will likely not always be the case. There might be a day when I’m only using one app for all of my social media needs. For now I think I will stick with my variety.

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